Business Mentors

How to use SEO for enhancing your business

Do you have any idea where the traffic to your website is coming from? If you want to make sure that the Google search allows people to find your business it is important to have a refined Search Engine Optimisation strategy.

It would be difficult for you to generate leads if nobody is able to find you. Research has shown that 93% of users on the Internet start looking for a business through a search engine. Also the results which have a top ranking on Google has a better chance of getting clicked.

Also 75% of the people do not click on the second search results page at all. There are certain reasons why a certain website might have a higher ranking than yours. This is because they are making a conscious effort to improving their SEO strategy. However it is not too late for you either you can make the right choices by finding professional SEO services to help you with all these details.

Ways of improving SEO

The first thing that you need to do is to improve the speed of your page loading. It is important for a number of reasons, this is because if the speed is slow Google is going to recognise this and it is going to lower your ranking. Also a slow website has an impact on the way the visitors engage with the pages. It could result in negative interactions which would hurt your ratings. The abandonment rate for websites increases if they have a long page loading time. If the website page takes longer than 3 seconds to load, 40% of the visitors are going to abandon it. What is shocking is that almost most of them might not returned for a visit. This can have a direct impact on your SEO ranking because it decreases the traffic coming towards the website. However if the page loads faster people are going to keep coming back.

Improve content

Another good SEO strategy is to update your website and increase its popularity by creating high quality content. It is important that your content is recent and relevant. This is one factor which have any impact on your SEO ranking. Dwell time means that people spend a number of minutes on your website. If your website has some exciting content or information it would help people stay on your website for longer and thus improve the Dwell time.

Make use of optimise images

Good pictures have a great impact on your website. However it is important that it is optimise the right way so as to improve your SEO ranking. There are certain factors like the file format and its size. Using huge images can slow down the load time which can have a negative impact on the ranking. It is important to resize and compress the images in order to optimise them. You could also make use of images to put in fewer keywords and name them accordingly. For example if your website sells honey or any other such products instead of naming image like sweetness you could use the best honey for your health. When you strategically place keywords in the title of the images as well as it caption and description it can generate more traffic towards your website.

Mentoring tips for mentors and mentees

The fourth edition of Inspiring Mentor, the mentoring program of the non-profit Young Women Network aimed at supporting the empowerment of young women in Italy, has officially started.

The Mentoring is an increasingly common practice in the business and corporate world. It consists of a relationship between an “expert” and a “student”, the mentor and the mentee, which enriches both parties through a voluntary and selfless relationship that leads to personal and professional growth.

#InspiringMentor is an accompaniment process through which mentors make their time and skills available to support the growth of young professionals, the mentees. their identity and their professional goals, while ignoring the negative messages fed by the media and society.

Think that the etymology of the word Mentor can be traced back to Homer’s Odyssey : when he leaves for Troy, Ulysses entrusts his son Telemachus to Mentor, friend and adviser, who takes care of him and guides him in the path of growth and succession to the throne. This makes you understand that if you want a comparison, an inspiration, a dialogue with someone more experienced, an advice, a guide, the mentor is what you are looking for. if you want to be the figure that maybe in your career was fundamental, then a mentee is what is right for you.

The importance of having a mentor, how to find and stick with him

The evolution of one’s professional career is often left too much to chance.

No one would dream of participating in a sports competition without having prepared or advised by an expert on the best diet, exercises and training sessions to undergo.

In Young Women Network we believe that the same rigor must be applied to the world of work, to successfully achieve set career goals, but also to face the daily work routine with determination!

This is why Inspiring Mentor was born 3 years ago, a six-monthly course reserved for the members of the association, in which senior figures from the Italian business and entrepreneurial landscape make available their time and work awareness to share experiences, suggestions and practical cases on topics like entrepreneurship, leadership, networking, work-life balance, etc.

But what is a mentoring program for?
The idea behind initiatives like Inspiring Mentor is that each of us, and especially young women at the beginning of their careers, need a guide, a person who can encourage ambition, inspire, advise and stimulate. to give the best. In short, not a person who provides “turnkey solutions” to our problems, but able to show us the best tools to “get by on our own”.

There are now numerous studies that demonstrate the social impact of mentoring and that the most successful people are also those who have managed to create, during their journey, a vast network of relationships that they can rely on in the most crucial moments of their lives. professional and not.

Why? What are the benefits of a mentorship relationship?
We asked directly to some of our members who have tried the program in previous editions.

For Marina, for example, mentoring helped her reflect on herself as a professional and as a person. Thanks to a different point of view, she was able to review her way of approaching work, and to have a gateway to another world, that of her mentor, who is now also a great friend!

Carla, a historic member of the association, defines her mentoring path as stimulating and enlightening, a way to open one’s mind and horizons. The relationship with his mentor was born two years ago, and it became so strong that he asked to be able to continue together also the following year. Thanks to her mentor, Carla was able to focus on the goals achieved and on what distinguishes her from others, and to understand how to marry her professional career with her interests and passions. A continuous mutual exchange of stimuli and suggestions, from which even her mentor came out extremely enriched and satisfied.